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Continuous Media Execution Assurance

The smoke detector for paid media.

Catch campaign problems before your client does. MagneticML continuously checks approved plans and authorized changes against live execution, alerts the right owner with evidence, and rechecks until verified clear, before issues become make-goods, write-offs or client escalations.

Book an assurance review Open a sample finding

A 20-minute conversation about your QA process. No access or preparation required.

  • Bring any plan format
  • Works across your media stack
  • Your team controls execution

Built from inside agency operations, for teams managing more accounts, more change and more automation.

  • Fewer make-goods
  • Fewer write-offs
  • More capacity without proportional QA headcount
The hidden risk

Your client should never be your monitoring system.

Launch QA is a moment in time. Plans, live execution and urgent requests keep changing afterward.

Problems compound silently

A missed end date caught today is a quick correction. Found at reconciliation, it can become a make-good, a write-off or a client escalation.

Manual QA limits scale

As media volume grows, supervisor hours and execution risk grow with it. Someone is always checking, and something is always missed.

The plan and live execution disagree

Approved intent lives in decks, sheets and messages. Execution lives in the platforms. Nothing keeps the two in step once the campaign is live.

Platforms show what is happening. MagneticML checks whether it matches what was approved.

How it works

From approved intent to verified clear.

Continuous assurance begins with the plan you already use, and stays current as changes arrive.

Your plan, as it exists
  • Deck
  • Spreadsheet
  • Email
  • Message
  • Planning export

No template. No re-keying.

Monitorable controls
  • Budget$18,000 · Sep 1 to 30
  • FlightSep 1 to Sep 30
  • MarketsTX, OK, AR only
  • CreativeWeekly rotation
  • GoalPurchases

Parkline Home · Fall catalog · Google Ads

Agency approval
ApprovedMedia Director · Aug 29
  • Activated5 controls · monitoring from Sep 1
  • CoverageGoogle Ads · confirmed by control

Nothing activates until an authorized person approves it.

Changes arrive the same way. An informal instruction is interpreted, dated and attached to the plan record, then approved before monitoring follows the new values.

The change, as written
“Increase Campaign 2’s budget by 25% next week and Campaign 5’s budget by 14%.”

Email from the client lead · Fri 2:14 PM

Controls updated
  • Campaign 2Budget +25% · from Mon Sep 8
  • Campaign 5Budget +14% · from Mon Sep 8

“Next week” resolved to a date. Original message kept as evidence.

Approval
Awaiting approvalMedia Director
ApproveEdit interpretation

Monitoring follows the new values only after approval.

  1. Share your current plan

    Any format your team already uses. No template to fill in.

  2. We structure it and keep it current

    Plans become monitorable controls: budgets, flights, targeting bounds, creative schedules, conversion goals. Later changes are folded in the same way, and your team confirms the interpretation.

  3. Compare and alert

    Each covered control is checked against live execution on a disclosed cadence. Material findings reach the right owner with the evidence attached.

  4. Verify the result

    Your team makes the change in the platform. MagneticML rechecks and marks the finding verified clear only when the approved state is back.

Passive alerting

The right evidence reaches your team wherever they work.

No dashboard habit required. Findings arrive in Slack, Teams or email with the evidence attached. SMS is reserved for critical exposure. Open the full finding only when you need to act.

  • Slack
  • Teams
  • Email
  • SMS critical only
#media-alertsMeridian Media
MagneticML · 9:12 AM
Urgent · Open
Campaign remains active after approved end
Approved
Ended Sep 4 · 11:59 PM CT
Observed
Active Sep 5 · 9:07 AM CT
Exposure
$814 confirmed · observed through 9:12 AM
View findingAcknowledge
Owner Casey · coverage current · high confidence
Acknowledge by 9:42 · escalates to Media Director
MagneticML
MagneticML Critical: Parkline Meta Ads is serving outside approved markets. $3,420 confirmed exposure. Coverage current. Acknowledge by 9:22 · escalates to Agency COO. mml.link/4DQ9
9:12 AM · Sensitive client names can be suppressed.
Critical
From MagneticML Heartbeat · Friday 8:00 AM
To Meridian Media media operations
Weekly Assurance Heartbeat
No material exceptions detected within covered controls.
Clients4
Accounts8
Open0
Verified clear2
Observed through Friday 8:00 AM CT · 95% of monitorable spend covered · 1 partial coverage item
Quiet proof when nothing is wrong.

Every alert lets you

  • See the affected client, account and campaign.
  • Compare approved intent with live execution.
  • Understand the source-reported exposure.
  • Open the full finding and evidence trail.
  • Use a direct source link when available.
  • See coverage, freshness and confidence.
See it in full

Open the finding an operator sees when this alert arrives: the affected campaign and account, approved intent beside observed execution, confirmed exposure, the owner, the next action, and the evidence timeline.

Open the sample finding

What it catches

Six areas of paid-media assurance.

Each control is activated wherever the approved plan and live source support it. Coverage is stated by source and control, so you always know what is being checked and what is not.

01

Budget, PO and pacing

Spend ahead of, behind, over or under the approved schedule and total.

02

Flight and activation

Late starts, missed windows, missing end dates and delivery after the approved end.

03

Targeting and inventory

Configured markets, audiences, placements, devices and exclusions outside the approved bounds.

04

Setup and in-flight changes

Status, budget, bidding and optimization changes nobody approved, whether made by a user, a client or platform automation.

05

Creative and destination

Missed rotations, stale assets, the wrong version or offer, and broken or redirected landing pages.

06

Conversion and measurement

The wrong optimization goal, event or attribution setting, and corroborated tracking failures.

Delivery Health

Early warning when CPM, CPA or conversion behavior moves outside an approved target. Always labeled as a signal to investigate, never presented as a confirmed exception.

For agencies

MagneticML watches. Your team works.

Alerts via Slack, Teams or email for material findings. Optional SMS for critical issues. A weekly Assurance Heartbeat confirms clear status and coverage, so silence still produces proof.

Turn assurance into operating leverage.

Protect margin

Catch issues earlier to contain make-goods, exposed spend, write-offs and investigation time.

Increase capacity

Support more covered spend and more clients without proportional growth in manual QA.

Strengthen the pitch

Give pitches and renewals a credible, transparent assurance story, with coverage and limitations disclosed.

Start small. Prove it on one consequential account.

Cover the account with the most at stake first. Expand when the value is clear.

Book an assurance review
Questions

Questions agency leaders will ask.

Straight answers about how MagneticML fits your operation.

Always on. Quiet when healthy. Specific when something needs attention.

Who controls campaign changes?
Your team does. MagneticML is read-only by design. It detects, explains, alerts, records and verifies. Every correction happens in your existing tools.
Can we keep our current plan format?
Yes. Send the deck, sheet, planning export, document, email or message exactly as it exists. MagneticML structures it into monitorable controls and asks your team only to confirm ambiguities and activation. There is no template to fill in.
We already do QA, and the platforms alert us. What is different?
Launch QA is point-in-time, and platform alerts do not know your authorized plan, purchase order, creative schedule, client restrictions or approval history. MagneticML keeps checking live execution against that approved intent after launch, as plans, budgets and creative schedules change.
Which media sources work?
MagneticML is media-source agnostic. Each rollout starts with the sources your priority accounts use, through direct connections or agreed data feeds, and coverage is confirmed by source and control before anything activates.
Will this mean more alerts and another dashboard?
No. Findings are evidence-backed, ranked by materiality, deduplicated and routed by severity, and controlling false positives takes priority over alert volume. Alerts bring the evidence to Slack, Teams or email; a private status page exists for the at-a-glance view, but routine work does not require logging in.
Who is it for, and can one client justify it?
Independent and midsize agencies with in-house paid-media operations, where media leadership is accountable for pacing, budgets and client satisfaction and wants to grow without adding proportional QA headcount. One client with enough spend, campaign volume or consequence is often where agencies start.
Get started

Start with the accounts that keep you up at night.

Keep your planning process. Connect the media sources you use. MagneticML handles translation and continuous assurance.

What happens next

  1. Choose the high-consequence accounts to cover first.

  2. Send the plan exactly as your team already uses it.

  3. Connect the priority media sources for those accounts.

  4. Confirm the controls, owners and alert routes.

Security review first? How MagneticML handles access and data.

Book an assurance review

A 20-minute conversation about your QA process. No access or preparation required.

We use this only to schedule and prepare for the review.