[MagneticML] Northpaw Pet Nutrition weekly digest - w/e 2026-05-10: 3 alerts, $176K at risk
Sample — a real digest from the Northpaw demo, produced by the shipped pipeline. Northpaw Pet Nutrition is fictional and its data is generated.
MagneticMLWeekly Digest3 alerts2026-05-10
Northpaw Pet Nutrition  ·  topline digest  ·  week ending 2026-05-10
Hip & Joint drags portfolio; PetSmart velocity is the primary leak
Fix Hip & Joint at PetSmart first — velocity-driven decline is the largest single risk. Digestive is the lone growing brand over L13W.
Revenue L4W
$10.7M
▼ -2.5% YoY
Revenue YTD
$49.0M
▼ -1.1% YoY (matched wks)
At risk (4 wks)
$176K
3 alerts below
19.96M chews L4W ▼ -2.7%  ·  $/chew $0.53 flat YoY  ·  Ex-PetSmart $8.8M ▼ -0.9%
This week’s signals
•Portfolio rev L4W $10.7M, -2.5% YoY; volume -2.7% on flat $0.53/chew.
•Hip & Joint -3.9% L4W, -$469K over L13W — worst brand.
•PetSmart -9.2% L4W and Target -7.9%; Chewy autoship steady at -0.4%.
•Hip & Joint 120ct and 60ct SKUs down 4-6.5% YoY.
•Ex-PetSmart, portfolio is only -0.9% — decline is concentrated.
Why it matters
•3 active alerts, $176K total revenue at risk.
•PetSmart Hip & Joint alone is $102K at risk, velocity-driven.
•Walmart availability gap: 24 doors dark, 8 invisible to their system.
•L13W trend (-1.4%) worse than L52W (-0.5%) — decline accelerating.
Bright spots
•Digestive growing: +$53K L13W, only brand positive at +1% YoY.
•Chewy one-time +2.6% L4W — lone growing channel.
•Skin & Coat Large 120ct +2.9% and Digestive Cat 120ct +5.9% YoY.
The 3 alerts behind the $176K at risk
One row per detected leak: where it is, what our agent found, and the revenue at stake over the next 4 weeks if the pattern holds.
high
MML-RA-00001
Hip & Joint at PetSmart  Momentum
Hip & Joint declining at PetSmart — isolated, volume-driven share loss
$102K
next 4 wks
high
MML-RA-00002
Skin & Coat at Target  Momentum
Skin & Coat down 22% at Target, isolated volume loss
$46K
next 4 wks
medium
MML-RA-00003
Hip & Joint at Walmart  Availability / OOS
Hip & Joint at Walmart: 24 doors dark, 8 invisible to their own system
$28K
next 4 wks
Brand scoreboard (L4W)
Ranked by latest-4-week revenue; share is of this portfolio (no category data exists for this view).
Brand · L4W revenueYoYShare
1Skin & Coat  $3.5M▼ -1.2%32.9%
2Hip & Joint  $3.4M▼ -3.9%32.1%
3Calming  $2.1M▼ -2.9%20.0%
4Digestive  $1.6M▼ -1.6%14.9%
SKU movers
Biggest SKU-level dollar swings vs the same 13 weeks last year.
Declining · L13W Δ vs LY
Northpaw Hip & Joint Large Dog 120ct  Hip & Joint-$129K▼ -6.2%
Northpaw Hip & Joint Medium Dog 60ct  Hip & Joint-$84K▼ -6.5%
Northpaw Hip & Joint Medium Dog 120ct  Hip & Joint-$74K▼ -4.1%
Northpaw Hip & Joint Medium Dog 30ct  Hip & Joint-$48K▼ -4.9%
Growing · L13W Δ vs LY
Northpaw Skin & Coat Large Dog 120ct  Skin & Coat$44K▲ +2.9%
Northpaw Digestive Cat 120ct  Digestive$21K▲ +5.9%
Northpaw Skin & Coat Small Dog 60ct  Skin & Coat$17K▲ +2.2%
Northpaw Digestive Small Dog 30ct  Digestive$17K▲ +5.2%
Watching next week
•Does PetSmart Hip & Joint velocity decline extend next scan?
•Walmart door recovery — do 24 dark doors reactivate?
•Target Skin & Coat: does -22% isolated loss persist?
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Illustrative data. Northpaw Pet Nutrition is a fictional company; every figure, product and retailer relationship on this page is generated for demonstration and describes no real business.
Generated by MagneticML from the week-ending-2026-05-10 data refresh. Every number traces to a recorded query against your data. Reply with feedback on any signal — it tunes future scans. Retailer teams receive their own scoped alerts.